As a small business owner with a limited marketing budget, how can you get the best results for your online advertising campaigns? Google and Facebook is the largest advertising platform on the Internet, both of them allow you to target customers and spread your brand message.
The most important difference among using Facebook ads and Google ads is the process your viewers will find your ad. If you are looking for facebook ad organizations then you can browse various online sources.
While Facebook chooses to display ads based on user interests and demographics stated Google ads are targeted based on a user's search terms. The difference is similar to that currently in (Facebook) vs. going directly to what you know you want (Google).
Both methods can be useful for reaching possible customers. Facebook is an effective tool for creating brand information, while Google works best due to tensile marketing. The similarities and differences between the two might help you to choose one over another.
AdWords lets you offer on specific keywords or phrases to have ads appear when users search for those terms. The key to making the most of this approach is to carefully research the keywords and know what the customers' language.
Your main goal when using Google's pay per click (PPC) advertising is to ensure that the ad copy and the landing page fits well with the user's search terms. If users search for a product or a certain type, you will get a higher click-through rate (CTR) when you’re content according to their needs.